FeedsReplying to a comment on Do you click on ads? Me neither.
The people who are being screwed here, as is rightly brought up in other places, are not the poor Midwesterners who click on shitty sweepstakes ads, it's the content providers who are being charged for clicks.
Content providers? You mean the advertisers, right? After all, the content provider - like Witigonen - is making money here.
There's an old line from some retailer John Wanamaker - "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
The key is getting contextual. If I'm looking at a web page about Portland mayoral politics, and I see an ad for lower mortgage rates, I'm not likely to be interested. But if there's an ad there for a candidate for Portland mayor - I'm likely to be VERY interested.
Google is raking in billions of dollars because their ads are (usually) hyper-contextual. Blog Ads are an excellent advertising venue - because they can target micro/niche audiences. (Though they'd make LOTS more money if their ad-buying mechanism didn't suck so bad. I've had so many advertisers bail out...)
It's also all about return-on-investment. Witigonen's ad costs, what, $10 a week? If a campaign gets just ONE person to buy a $50 ticket based on your ad, that's a 500% return on their investment. Not a bad deal, eh?
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