Don't bother with Moli
Moli is yet another new social networking site trying to compete for your ad impressions and clicks. It takes a novel idea - the idea of having multiple profiles, one for work, one for social, one for you-as-blogger, whatever you want - and utterly ruins it.
The design is reminiscent of an awful chic night club and has about as much glitz and jazz - unfortunately for them it doesn't appear to have any redeeming qualities. The basic idea about having separate profiles for separate relationships is lost amid black and gray gradients, red highlights, and tool tips that pop up explaining how to use the site. Here's a hint: pop up tips are bad. They're especially bad if you need them to explain how things work.
They attempt at providing an iGoogle-like homepage, complete with various widgets, but it just feels like a desperate attempt at getting you to set it as your homepage. Yes, you can move widgets around like on iGoogle. It doesn't begin to make up for the awfulness of the rest of the site.
Now, don't get me wrong. It seems to work reasonably well. It's just a really poor implementation of an idea that's pretty useless in the first place. And not just one idea - they're desperately trying to recreate all of the internet on their site. From TechCrunch:
MOLI is a social network aimed at “enterprising individuals above the age of 18 and small business owners”, who, for $3.99 will also get a web store, with billing by Google Checkout, or PayPal.So, just so we're clear: you can choose which of your contacts see what profile and you can sell them things. Who's excited about this?
Maybe I'm just jaded and tired of the social networking game. Maybe I don't care anymore whether or not I have more friends than my fellow Witigonen bloggers. While that's surely part of it, it's also clear that Moli is entirely useless. Don't bother with Moli.
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Comments from site editors have a darker background than comments from everybody else.I can see where someone might have use for a social networking site that can divide work from personal from blogging life. He or she might have a filthy mouth, and be totally unemployable in real life, but clean up nice and behave for a corporate job.
Just sayin'... someone might have that need.
I, however, could give a shit. I can't even handle the two or three social networking sites I'm already on. Whatever happened to good, olde-fashioned anti-social networking? People on computers are supposed to be the people who can't look you in the eye in real life. That's why we relate to machines instead. We'll be the ones spared when the uprising comes. The ones who loved the machines, not just used them to find out where the party is.
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Reverting Eternal September is a noble goal indeed.
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